New marketing benchmarks tool. Compare your marketing performance with industry standards!
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Calculators

Fast and easy calculators for business metrics, including LTV, CAC, ARPU, ARR, CMGR, and more

Marketing Calculators

Bounce Rate

Measure how engaging your website is with bounce rate.

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CAC

Measure how much your business spends to acquire new customers.

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CPC

Measure how much you pay for each click on your ads.

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CPM

Measure the cost you pay per one thousand ad impressions.

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CTOR

Measure the percentage of email openers who click an email link.

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CTR

Measure the percentage of people who click an asset after seeing it.

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Google AdSense

Calculate your expected Google AdSense revenue.

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GRP

Calculate the gross rating point of your ad campaigns.

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Lead Velocity

Measure growth in the leads your business generates.

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LTV:CAC Ratio

Measure the relationship between customer LTV and CAC.

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Marketing Benchmarks

Compare your performance with industry standards.

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Marketing Efficiency

Measure the effectiveness of a marketing campaign.

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Response Rate

Calculate your email, SMS, or survey response rate.

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ROAS

Measure the efficacy of an advertising campaign.

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Sales Commission

Calculate the commission amount from sales generated.

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Win Rate

Measure the percentage of leads that convert to sales.

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YouTube Revenue

Calculate estimated revenue for your YouTube channel.

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Product & Business Calculators

A/B Test

Determine if your A/B test is statistically significant.

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AOV

Calculate average dollar amount spent.

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ARPU

Calculate the average revenue per user.

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ARR

Calculate the annual recurring revenue of your business.

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Basis Points

Convert a percentage to basis points.

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Break Even

Measure the break even point (BEP) for your business.

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Build vs. Buy

Calculate the cost of building versus buying a tool.

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Burn Rate

Measure how fast your business is spending its cash.

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Carried Interest

Calculate the carry distribution of an investment fund.

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Cash Flow

Calculate your company's cash flow.

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Cash Runway

Calculate the number of months until your cash runs out.

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CMGR

Calculate your compound monthly growth rate.

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CSAT

Measure how customers feel about your company.

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EBITDA

Calculate the EBITDA for your business.

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Hedge Ratio

Calculate your hedge in investing.

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K-Factor

Measure the virality of your product.

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LTV

Measure the total value of each customer.

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Markdown

Calculate the markdown price on your products.

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Market Penetration

Measure your company's market penetration.

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Markup

Calculate the ideal markup price on your products.

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Meeting Cost

Calculate the cost of your meetings.

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MRR

Calculate the monthly recurring revenue of your business.

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Net Income

Calculate net income for your business.

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Net Profit Margin

Calculate net profit margin for your business.

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NRR

Calculate net revenue retention for your business.

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NPS

Measure customer loyalty, satisfaction, and enthusiasm.

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Payback Period

Calculate the payback period for your investment.

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Payment Fees

Calculate net revenue after payment platform fees.

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Post-Money

Calculate the post-money valuation of your company.

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Ramen Profitable

Calculate your startup's ramen profitability.

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Retention Rate

Calculate the percentage of users who continue using your product.

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Revenue Churn

Measure the percentage of revenue lost in a given period.

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Revenue Per Employee

Calculate how much revenue each employee drives.

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RSU

Calculate the value of your company's RSUs.

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Sample Size

Determine the minimum number of users for your experiments.

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Sell-Through Rate

Calculate how fast your business sells inventory.

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Startup Equity

Calculate the value of your startup options and equity percentage.

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Stickiness

Measure how engaged users are with your product.

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Stock Split

Estimate your shares after a stock split.

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Tenure

Calculate the average duration of service for employees.

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Marketing Benchmarks

Compare your marketing performance with industry standards. Get key marketing benchmarks for Google Search & Display ads, Facebook ads, and email marketing.