Retention Rate Calculator

Calculate the percentage of users who continue using your product.

This calculation is based on Range Retention. There are other ways to calculate retention, including Classic Retention and Rolling Retention.

Your calculation result will show up here.

Your retention rate is:

What is user retention rate?

Retention rate measures how many users from a starting cohort remain active at the end of a defined period.

How to use this tool

Retention = retained starting-cohort users ÷ users at the start × 100. Choose an activity rule and time window, then count only users who belonged to the original cohort.

Example

If 800 of 1,000 starting users are still active at the end of the month, retention is 80%. Newly acquired users are not included in the 800.

Understanding your result

Retention depends on how activity is defined and the length of the window. Do not use the entire ending user base if it includes new users. User retention differs from retention of revenue.

Related tools: NRR Calculator · Stickiness Calculator.

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