Retention Rate Calculator
Calculate the percentage of users who continue using your product.
01 / YOUR INPUTS
02 / YOUR RESULT
Ready when you are
Enter your details and calculate to see your results.Your retention rate is:
How it works & examples
What is user retention rate?
Retention rate measures how many users from a starting cohort remain active at the end of a defined period.
How to use this tool
Retention = retained starting-cohort users ÷ users at the start × 100. Choose an activity rule and time window, then count only users who belonged to the original cohort.
Example
If 800 of 1,000 starting users are still active at the end of the month, retention is 80%. Newly acquired users are not included in the 800.
Understanding your result
Retention depends on how activity is defined and the length of the window. Do not use the entire ending user base if it includes new users. User retention differs from retention of revenue.
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