Google AdSense Calculator

How is advertising revenue estimated?

This calculator builds a click-based advertising revenue scenario from pageviews, ad placements, click-through rate, and revenue per click.

How to use this tool

Impressions = pageviews × ads per page. Estimated clicks = impressions × CTR ÷ 100. Revenue = estimated clicks × CPC. Enter CTR as a percentage and CPC as the assumed revenue received per click.

Example

10,000 pageviews with two ads per page gives 20,000 modeled impressions. At 1% CTR and $0.50 per click, the estimate is 200 clicks and $100 revenue.

Understanding your result

This is a simplified scenario, not a reproduction of AdSense’s billing or payout system. It assumes every placement generates an impression and the same effective rate. Fill, viewability, traffic quality, and monetization arrangements can change actual revenue.