Response Rate Calculator

Calculate your email, SMS, or survey response rate.

Your calculation result will show up here.

Open Rate:

Reply Rate:

Opened to Reply Rate:

How are outreach response rates calculated?

This tool separates opens, replies, and replies among opened messages so you can examine different stages of an outreach campaign.

How to use this tool

Open rate = opened ÷ sent × 100. Reply rate = replied ÷ sent × 100. Opened-to-reply rate = replied ÷ opened × 100. Use matching campaign counts and unique recipients where possible.

Example

For 1,000 messages sent, 400 opened, and 80 replied, the rates are 40%, 8%, and 20%, respectively.

Understanding your result

The sent and opened counts must be positive for their respective ratios. Open tracking can miss real opens or include automated activity. A reply can be negative, so reply rate alone does not measure campaign success.

Related tools: CTOR Calculator · Opportunity Win Rate Calculator.

Embed this calculator

Put this calculator on your website to increase visitor engagement and get more social shares!

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