Response Rate Calculator

How are outreach response rates calculated?

This tool separates opens, replies, and replies among opened messages so you can examine different stages of an outreach campaign.

How to use this tool

Open rate = opened ÷ sent × 100. Reply rate = replied ÷ sent × 100. Opened-to-reply rate = replied ÷ opened × 100. Use matching campaign counts and unique recipients where possible.

Example

For 1,000 messages sent, 400 opened, and 80 replied, the rates are 40%, 8%, and 20%, respectively.

Understanding your result

The sent and opened counts must be positive for their respective ratios. Open tracking can miss real opens or include automated activity. A reply can be negative, so reply rate alone does not measure campaign success.