New marketing benchmarks tool. Compare your marketing performance with industry standards!
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CPC Calculator

Measure how much you pay for each click on your ads.

Your calculation result will show up here.

Your CPC is:

What is CPC?

Cost-per-click (CPC) measures the amount of money you pay when a potential customer clicks your ad. CPC is an important metric for assessing ad bidding strategies and adjusting your advertising spend. Figuring out how to lower the money spent on each click while maintaining or boosting the value of visits to your site should be a primary goal.

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Marketing Benchmarks

Compare your marketing performance with industry standards. Get key marketing benchmarks for Google Search & Display ads, Facebook ads, and email marketing.