CPC Calculator

What is cost per click (CPC)?

CPC measures the average advertising cost of generating one click. Use it to compare campaigns or channels with similar audiences and goals.

How to use this tool

CPC = total campaign cost ÷ clicks. Enter spending and clicks for the same campaign and date range. A positive click count is required.

Example

$500 spent on a campaign with 250 clicks gives a CPC of $2.

Understanding your result

This is the average cost of the clicks received, not a bid or forecast of the next click’s price. Cheap clicks do not necessarily convert; evaluate conversion quality and revenue alongside CPC.