Marketing Benchmarks
Compare your marketing performance with industry standards. Get key marketing benchmarks for Google Search & Display ads, Facebook ads, and email marketing.
Your performance is your industry's benchmark
Data provided by WordStream
How it works & examples
How to interpret marketing benchmarks
Compare your marketing metric with the industry reference values included in this tool. Available comparisons cover selected search, display, social advertising, and email metrics.
How to use this tool
Choose a metric and industry, then enter your figure in the displayed units: percentages for rates and dollars for costs. Review the industry row alongside your own result in the table.
Example
A CTR of 3% versus a 2% reference is one percentage point higher, or 50% higher in relative terms. For CPC and CPA, a lower number can indicate better cost efficiency.
Understanding your result
The reference values are a stored dataset, not live market measurements. Audience, geography, date, objectives, and attribution can differ from your campaign. The table’s numeric ordering is not a universal ranking of performance; judge cost metrics and rate metrics differently.