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K-Factor Calculator

Measure the virality of your product.

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Your product's K-factor is:

What is k-factor?

K-factor represents your product's viral potential or word-of-mouth potential. The higher your K-factor is, the more people are sharing your product with others. K-factor is calculated by dividing the number of invites sent per user by the average conversion rate of the invites. K-factor is also sometimes called "viral coefficient."

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