Measure the virality of your product.
Your calculation result will show up here.
Your product's K-factor is:
What is k-factor?
K-factor represents your product's viral potential or word-of-mouth potential. The higher your K-factor is, the more people are sharing your product with others. K-factor is calculated by dividing the number of invites sent per user by the average conversion rate of the invites. K-factor is also sometimes called "viral coefficient."
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