New marketing benchmarks tool. Compare your marketing performance with industry standards!

K-Factor Calculator

Measure the virality of your product.

Your calculation result will show up here.

Your product's K-factor is:

What is k-factor?

K-factor represents your product's viral potential or word-of-mouth potential. The higher your K-factor is, the more people are sharing your product with others. K-factor is calculated by dividing the number of invites sent per user by the average conversion rate of the invites. K-factor is also sometimes called "viral coefficient."

Embed this calculator

Put this calculator on your website to increase visitor engagement and get more social shares!

                            <!--Protoolio Embed-->
                            <div style="border: 1px solid gray;">
                                <div style="background: black; padding-top: 10px; padding-bottom: 10px;"><a
                                        href="https://protoolio.com/" target="_blank"><img
                                            alt="Protoolio logo" height="30"
                                            src="https://protoolio.com/static/media/logo_white.png"
                                            style="margin: 0 auto; display: block;" width="120" /></a></div><iframe
                                    src="https://protoolio.com/k-factor?embed=true"
                                    style="width: 100%; height: 550px; border: 0;"></iframe>
                            </div><!--End Embed-->

K-Factor Calculator

Your calculation result will show up here.

Your product's K-factor is:

What is k-factor?

Embed this calculator

See additional resources

Marketing Benchmarks