Opportunity Win Rate Calculator
Measure the percentage of leads that convert to sales.
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Your Opportunity Win Rate is:
What is Opportunity Win Rate?
Opportunity Win Rate measures how many opportunities you won, divided by the total number of opportunities created. It is one of the most widely-used and well-known business metrics within sales organizations. Sales organizations use this metric to determine how effective and efficient sales efforts are at driving new clients. The higher your opportunity win rate, the better.
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