Opportunity Win Rate Calculator
Measure the percentage of leads that convert to sales.
01 / YOUR INPUTS
02 / YOUR RESULT
Ready when you are
Enter your details and calculate to see your results.Your Opportunity Win Rate is:
How it works & examples
What is opportunity win rate?
Opportunity win rate measures the share of closed sales opportunities that were won. It describes conversion at the end of the sales pipeline.
How to use this tool
Win rate = closed-won opportunities ÷ all closed opportunities × 100. Include both closed-won and closed-lost opportunities in the denominator and exclude still-open deals.
Example
30 wins and 70 losses give 100 closed opportunities and a 30% win rate.
Understanding your result
Use the same closing period and qualification rules for both counts. Deal-count win rate does not weight deal value, and a small number of large wins can produce a different revenue-based picture.
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