Opportunity Win Rate Calculator

Measure the percentage of leads that convert to sales.

Your calculation result will show up here.

Your Opportunity Win Rate is:

What is opportunity win rate?

Opportunity win rate measures the share of closed sales opportunities that were won. It describes conversion at the end of the sales pipeline.

How to use this tool

Win rate = closed-won opportunities ÷ all closed opportunities × 100. Include both closed-won and closed-lost opportunities in the denominator and exclude still-open deals.

Example

30 wins and 70 losses give 100 closed opportunities and a 30% win rate.

Understanding your result

Use the same closing period and qualification rules for both counts. Deal-count win rate does not weight deal value, and a small number of large wins can produce a different revenue-based picture.

Related tools: Lead Velocity Rate Calculator · Marketing Funnel Template.

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