Marketing Efficiency Ratio (MER) Calculator
Measure the effectiveness of a marketing campaign.
01 / YOUR INPUTS
02 / YOUR RESULT
Ready when you are
Enter your details and calculate to see your results.Your Marketing Efficiency Ratio is:
How it works & examples
What is marketing efficiency ratio (MER)?
MER compares total business revenue with total marketing spending over a period. It offers a broad view of marketing efficiency across channels.
How to use this tool
MER = total revenue ÷ total marketing spend. Use the same reporting period and currency, and keep the definition of marketing spend consistent.
Example
$100,000 in revenue divided by $20,000 in marketing spend gives MER of 5: five dollars of revenue per marketing dollar.
Understanding your result
MER includes revenue that may come from repeat customers or other nonmarketing factors. It does not prove that marketing caused the revenue, and it does not subtract product costs or overhead.
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