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Marketing Efficiency Ratio (MER) Calculator

Measure the effectiveness of a marketing campaign.

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What is Marketing Efficiency Ratio (MER)?

Marketing Efficiency Ratio (MER) is a key performance metric that evaluates the effectiveness of a marketing campaign. It is calculated by dividing the revenue generated from the campaign by the total cost incurred in executing it. This ratio provides valuable insights into how efficiently resources are being utilized to drive sales and reach target audiences.

By analyzing MER, businesses can identify which marketing efforts are yielding the highest return on investment, enabling them to allocate resources more effectively and optimize future campaigns. The higher your marketing efficiency ratio, the more results your marketing efforts generate with fewer marketing dollars.

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