CTR Calculator
Measure the percentage of people who click an ad, email, or page after seeing it.
01 / YOUR INPUTS
02 / YOUR RESULT
Ready when you are
Enter your details and calculate to see your results.Your CTR is:
How it works & examples
What is click-through rate (CTR)?
CTR measures clicks as a percentage of impressions. It helps assess how effectively an ad, listing, or link attracts clicks when it is shown.
How to use this tool
CTR = clicks ÷ impressions × 100. Enter both counts from the same campaign, placement, and reporting period. Impressions must be greater than zero.
Example
200 clicks from 10,000 impressions gives a CTR of 2%.
Understanding your result
CTR does not measure conversion rate or profit. A compelling headline may attract clicks that do not lead to useful visits. Compare like-for-like placements and investigate traffic quality as well as volume.
Embed this calculator on your website
Put this calculator on your website to increase visitor engagement and get more social shares!