CTR Calculator

Measure the percentage of people who click an ad, email, or page after seeing it.

Your calculation result will show up here.

Your CTR is:

What is click-through rate (CTR)?

CTR measures clicks as a percentage of impressions. It helps assess how effectively an ad, listing, or link attracts clicks when it is shown.

How to use this tool

CTR = clicks ÷ impressions × 100. Enter both counts from the same campaign, placement, and reporting period. Impressions must be greater than zero.

Example

200 clicks from 10,000 impressions gives a CTR of 2%.

Understanding your result

CTR does not measure conversion rate or profit. A compelling headline may attract clicks that do not lead to useful visits. Compare like-for-like placements and investigate traffic quality as well as volume.

Related tools: CPC Calculator · ROAS Calculator.

Embed this calculator

Put this calculator on your website to increase visitor engagement and get more social shares!

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