Revenue Churn Calculator

What is revenue churn?

Revenue churn measures recurring revenue lost relative to the starting revenue base over a reporting period.

How to use this tool

Revenue churn = net revenue lost ÷ starting revenue × 100. Keep the same starting customer cohort and time period in both inputs.

Example

A $500 net revenue loss from a $10,000 starting base gives 5% revenue churn.

Understanding your result

For gross churn, enter cancellation and downgrade losses before expansion. For net churn, subtract expansion from those losses; this can make churn negative. Label your definition when sharing the result, and use positive starting revenue.