New marketing benchmarks tool. Compare your marketing performance with industry standards!

CAC Calculator

Measure how much your business spends to acquire new customers.

There are several ways to measure CAC. The standard calculation below divides marketing and sales expenses incurred over a period by the number of customers acquired in that period.

Your calculation result will show up here.

Your CAC is:

What is CAC?

Customer acquisition cost (CAC) measures how much businesses spend to attract new customers. CAC helps you determine the true cost of acquiring customers by accounting for things like marketing employee salaries, technology costs, and creative production costs. CAC can be measured and interpreted in different ways. Companies typically look at standard CAC, as well as Blended CAC and Paid CAC. The lower your CAC, the better.

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CAC Calculator

Your calculation result will show up here.

Your CAC is:

What is CAC?

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