CAC Calculator
Measure how much your business spends to acquire new customers.
01 / YOUR INPUTS
02 / YOUR RESULT
Ready when you are
Enter your details and calculate to see your results.Your CAC is:
How it works & examples
What is customer acquisition cost (CAC)?
CAC measures the average sales and marketing cost of acquiring a new customer. It helps you evaluate acquisition efficiency and compare customer value with the cost of winning business.
How to use this tool
CAC = sales and marketing spending ÷ new customers acquired. Match the period and channels for both inputs. Include the costs relevant to your definition, such as advertising, salaries, software, and creative production.
Example
$10,000 spent acquiring 200 new customers gives a CAC of $50 per customer.
Understanding your result
Use new customers rather than leads or total active accounts. Long sales cycles can separate spending from the resulting sales. Lower CAC is useful only when customer quality, margin, and retention remain healthy.
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