AOV Calculator
Measure the average dollar amount spent by customers.
Your calculation result will show up here.
Your AOV is:
What is average order value (AOV)?
Average order value measures the revenue earned per order. Use it to compare basket size across channels, promotions, or reporting periods.
How to use this tool
AOV = total revenue ÷ number of orders. Enter revenue and orders from the same period, using a consistent treatment of refunds, discounts, shipping, and taxes. The order count must be greater than zero.
Example
$12,000 in revenue from 300 orders produces an AOV of $40. A customer who places three orders contributes three orders to the denominator.
Understanding your result
AOV is revenue, not profit or revenue per customer. A higher AOV can come with higher fulfillment costs or discounts; compare it with margin and repeat purchases.
Related tools: ARPU Calculator · Net Profit Margin Calculator.
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