ROAS Calculator

Measure the efficacy of an advertising campaign.

Your calculation result will show up here.

Your ROAS is:

What is return on ad spend (ROAS)?

ROAS compares revenue attributed to an advertising campaign with the cost of that campaign.

How to use this tool

ROAS = attributed campaign revenue ÷ campaign cost. Use matching dates and a consistent attribution window, with ad spend greater than zero.

Example

$8,000 in attributed revenue from $2,000 of advertising gives ROAS of 4:1, or four revenue dollars per advertising dollar.

Understanding your result

ROAS is not net profit or proof of incremental revenue. It excludes product costs and other expenses unless you account for them separately, and overlapping platform attribution can count the same sale more than once.

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Put this calculator on your website to increase visitor engagement and get more social shares!

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