ROAS Calculator
Measure the efficacy of an advertising campaign.
01 / YOUR INPUTS
02 / YOUR RESULT
Ready when you are
Enter your details and calculate to see your results.Your ROAS is:
How it works & examples
What is return on ad spend (ROAS)?
ROAS compares revenue attributed to an advertising campaign with the cost of that campaign.
How to use this tool
ROAS = attributed campaign revenue ÷ campaign cost. Use matching dates and a consistent attribution window, with ad spend greater than zero.
Example
$8,000 in attributed revenue from $2,000 of advertising gives ROAS of 4:1, or four revenue dollars per advertising dollar.
Understanding your result
ROAS is not net profit or proof of incremental revenue. It excludes product costs and other expenses unless you account for them separately, and overlapping platform attribution can count the same sale more than once.
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