Measure the efficacy of an advertising campaign.
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Your ROAS is:
What is ROAS?
Return on Ad Spend (ROAS) is a metric that measures revenue earned for each dollar you spend on advertising. ROAS is a good metric to use to determine if your ad campaigns are working and driving revenue. ROAS is usually represented as a ratio. For example, a 4:1 ratio would mean that for every $1 you spend, you generate $4 in revenue.
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