Sell-Through Rate Calculator

Calculate how fast your business sells inventory.

Your calculation result will show up here.

Your sell-through rate is:

What is sell-through rate?

Sell-through rate measures the proportion of received inventory sold over a defined period. It helps compare product demand and inventory movement.

How to use this tool

Sell-through = units sold ÷ units received × 100. Use the same product, location, and period, with units received greater than zero.

Example

Selling 150 units from a shipment of 200 gives a sell-through rate of 75%.

Understanding your result

This tool uses received units, not total available stock. If sales include opening inventory, a result above 100% can occur. Account for returns and stock transfers consistently when comparing products.

Related tools: AOV Calculator · Markup Calculator.

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