LTV Calculator

Measure the total value of each customer.

There are multiple LTV calculation methods and companies may calculate their LTV slightly differently. This method uses ARPU and the churn rate over a certain period of time.

Your calculation result will show up here.

Your customer LTV is:

What is LTV?

Customer lifetime value (LTV) is the predicted amount a customer will spend with your business throughout the entire relationship. This is one of the most important metrics to track for your business. LTV helps you think about the long-term value of repeat business. There are different methods for calculating LTV but the two standard methods are dividing ARPU by the lifetime of a customer or dividing ARPU by the churn rate.

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LTV Calculator

Your calculation result will show up here.

Your customer LTV is:

What is LTV?

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