LTV Calculator
Measure the total value of each customer.
01 / YOUR INPUTS
02 / YOUR RESULT
Ready when you are
Enter your details and calculate to see your results.Your customer LTV is:
How it works & examples
What does this lifetime value (LTV) calculator estimate?
This calculator estimates revenue-based customer lifetime value from average revenue per user and a constant customer churn rate.
How to use this tool
LTV = ARPU ÷ churn rate. Enter churn as a decimal: 0.05 means 5%. Match the periods, such as monthly ARPU with monthly customer churn, and use churn greater than zero.
Example
Monthly ARPU of $50 and monthly churn of 0.05 gives estimated revenue LTV of $1,000.
Understanding your result
This simplified model assumes stable revenue and churn. It does not deduct service costs, apply gross margin, discount future revenue, or model expansion. Revenue LTV is not the same as lifetime profit.
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