Check out our new financial statement builder app
Protoolio Logo

LTV Calculator

Measure the total value of each customer.

Your calculation result will show up here.

Your customer LTV is:

What is LTV?

Customer lifetime value (LTV) is the predicted amount a customer will spend with your business throughout the entire relationship. This is one of the most important metrics to track for your business. LTV helps you think about the long-term value of repeat business. There are different methods for calculating LTV but the two standard methods are dividing ARPU by the lifetime of a customer or dividing ARPU by the churn rate.

Embed this calculator

Put this calculator on your website to increase visitor engagement and get more social shares!


Financial Statement Builder

A super simple and lightweight financial statement builder for income statements, balance sheets, cash flow statements, and forecasts.