Check out our new financial statement builder app
Protoolio Logo

LTV:CAC Calculator

Measure the relationship between customer LTV and CAC.

Your calculation result will show up here.

Your LTV:CAC Ratio is:

What is LTV:CAC ratio?

The LTV:CAC ratio is a leading indicator that's great for predicting future growth. The metric is represented as a ratio and measures the relationship between the lifetime value of a customer and the cost incurred to acquire that customer. LTV:CAC measures the return on investment of each dollar that a company spends in order to acquire customers. A higher LTV:CAC ratio indicates that your company is growing sustainably.

Embed this calculator

Put this calculator on your website to increase visitor engagement and get more social shares!


Financial Statement Builder

A super simple and lightweight financial statement builder for income statements, balance sheets, cash flow statements, and forecasts.