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Lead Velocity Rate Calculator

Measure growth in the leads your business generates.

Your calculation result will show up here.

Your lead velocity rate is:

What is lead velocity?

Lead velocity rate (LVR) is a B2B metric that measures the real-time growth in the number of qualified leads your business generates month to month. LVR is an indicator of your pipeline's efficiency. Lead velocity shouldn't be confused with sales velocity. Sales velocity identifies how quickly sales deals move through the pipeline from an opportunity to a closed deal.

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