Interactive Marketing Funnel Template
Visualize and analyze your marketing or product funnel.
How it works & examples
How to build a marketing funnel chart
A funnel chart shows the number of people or accounts at successive stages of a process. It helps reveal where the largest drop-offs occur.
How to use this tool
Enter a title, list one stage per line in journey order, and enter one corresponding count per line. The stage and count lists must have the same length and refer to a consistent cohort or reporting window.
Example
Visitors: 10,000; signups: 1,000; trials: 200; customers: 50. These counts describe stage-to-stage conversion rates of 10%, 20%, and 25%.
Understanding your result
Unrelated monthly totals do not necessarily describe a true cohort funnel because people can move between stages in different months. A chart exposes drop-offs but does not explain their cause.